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Visual Impact

The integration of multimedia into productions is engaging audiences like never before

By Larry Getlen

In their review of James Scruggs’s “Disposable Men,” a multimedia exploration of the media’s treatment of African-American men, the Village Voice said that “no performance piece in recent memory has made audiences feel at once so engaged and so culpable.” The visceral emotional power referenced in this review was driven not just by the work’s incendiary theme, but also through the brilliant integration of Scruggs’ searing monologues with nine simultaneous, highly-coordinated video streams.

The writer/actor sensed from the project’s incubation that he couldn’t successfully illustrate media attitudes without using media itself in the production. In its earliest incarnation, though, the integration was primitive at best.

“I had done the piece a year before,” says Scruggs. “I think I used six or seven VHS players. I pushed ‘play’ on all six and they ran for like 40 minutes. It was really haphazard and pretty crazy, but I had the infrastructure in there that I wanted.”

That infrastructure, which included images from Hollywood horror films as well as both archival and original footage, served as a blueprint for the final production. But like any blueprint, it was merely a plan. To bring it to fruition, a much more sophisticated level of coordination was required.

Choose a Method, Avoid the Madness
Scruggs began meeting with a creative team at the home of his director, Kristin Marting, executive director of New York’s HERE Arts Center. The group went through Scruggs’s script while watching many hours’ worth of collected footage on two televisions, determining how to best combine the onstage action with the projected visuals while ensuring that it didn’t all come off as a jumbled mess.

“We assigned different screens different kinds of information,” says Scruggs. “We had one screen that was assigned all the original footage and personal mythology, and a larger, 9x12 screen got information that was documentary in nature, and monster footage.”
As other perspectives came into view, the group added monitors with supplemental information, a curtain screen that reinforced the actor’s emotional content, and a monitor in the audience commenting on the action on stage.

The end result was an emotional tour de force that included an audience participation recreation of the shooting of Amadou Diallo, a Guinean man who was fired upon 41 times by the New York City police.

“The strongest part,” says Scruggs, “was at the very end. We had a policeman on a 9x12 screen, and me live on stage, and we communicated back and forth. The audience was given 41 laser-pointed guns, each gun numbered, and as the video progressed, the video prompted the audience members to shoot the man on stage—gun number one, point it here, all the way up to number 41. Through the use of video, the audience got to see what it feels like to aim a gun and shoot it, and to be prompted to do it.”

Moderate Use, Maximize Engagement
While creative and judicious use of video was the key to maximizing the show’s emotional resonance, Scruggs and Marting both note that overusing or misusing video could just as easily dull a production’s vibrancy.

“It’s about finding the balance between the live performer and the video so that the video doesn’t overwhelm the performer, because video is a really strong medium,” says Marting. “You need to look at scale.”

In order to prevent the video from eclipsing Scruggs’ monologues, “Disposable Men” displayed it on a variety of surfaces, including several TVs that moved up and down, a circular screen, a fabric screen, and even, at times, content projected onto Scruggs himself. The show utilized four projectors of at least 2,000 lumens each, including one that was mounted onto a Media Beam, a system that allows video to be manipulated and then projected anywhere on the stage, including onto the moving actor.

“All these different ways of using the video, and what footage we chose to put on those different surfaces, had different resonances for us,” notes Marting.

Incorporate Media Early On
But if judicious creativity is one key to multimedia success, the other, the pair agrees, is early integration.

“The time we spent organizing what we were going to show really made a difference,” says Scruggs. “We had rigid rules for the world we were creating, like only certain types of images went on any particular screen. So when people watched it, they did not get confused. And very few people came out and mentioned, ‘Wow, there were a lot of screens.’ Most people came out emotionally affected. People would come up to me in tears.”

“There was no way to do the dramaturgy of the show without having the video element as part of the rehearsal process,” adds Marting. “You need to do a work in process that incorporates the technology. Don’t wait to put it in at tech. It is an element in rehearsal, just like the actor and the music. You’re putting it in as you’re building your narrative. That way it becomes a really integrated part of the story you’re telling.”

Marting, who has developed several multimedia projects, learned the importance of early integration the hard way. Her first experience with multimedia production was for a site-specific dance/theatre work called “Dead Tech,” inspired by Ibsen’s “The Master Builder.” As the show concerned a man facing his own obsolescence, Marting included video footage of modern ruins as a metaphor, and another video element representing the character’s own mind and self-perception. But the end result, says Marting, was “underwhelming,” as the video wasn’t a fully-integrated aspect of the production.

“We didn’t get the video in early enough in the process, and it didn’t have the depth we wanted,” says Marting. “We had ideas of what was going to happen where [during rehearsal], but it wasn’t the same as seeing the footage in the context of language, and feeling it was really rooted.”

For her next multimedia production, a hybrid performance production of “Erendira,” Marting began working with the video with two weeks left in rehearsals. The extra time made a world of difference.

“We were able to work with screen setups approximating where we would have screens [on stage],” says Marting, “and make changes, cut and add stuff, and look at the balance of the video through the whole piece, because we had the last two weeks.”

Avoid Superficial Sampling
While “Disposable Men” was a success, it was also unique in both its worldview and its application of video. As you talk to developers of multimedia productions, it becomes clear that no one technique applies across the board—including the applicability of video in the first place.

Before deciding on when and how to work with video, therefore, the bigger question to ask is “why”? It’s easy to dive headfirst into using multimedia without having your reasoning thought out. Ten-time Obie Award winner and MacArthur Genius Fellow Richard Foreman avoided the use of film or video for almost 40 years—until his current production.

“I’d never been too interested in media in the theatre and I hadn’t liked too much of what I’d seen,” says Foreman, “because I couldn’t see the relationship between the projected relationship and the acting. It was always either a gimmick, or we were supposed to be confused for a moment about what was on the screen. It just seemed like the yoking together of two worlds that didn’t make aesthetic, coherent sense.”

Evolving the Process
Foreman’s first use of digital video, in his latest production, “Zomboid! (Film/ Performance Project #1),” was derived from inspiration opposite that of Scruggs, as he started with film he had shot in Australia and built a show around it, treating it as a found object. But what the two creators shared was the tremendous amount of trial and error involved in integrating video projection and stage acting.

“We were editing the film by continually changing the action,” Foreman says, “continually changing the lights, the music and the sound effects.”

Foreman found that working with video greatly altered his long-standing development process.

“I normally rehearse and end up with a play that’s twice as long as I want it to be, so in the course of things I throw away a lot of material,” says Foreman. “Here it was going to be an hour and five minutes, because that was the length of the film. That changed things.”

In determining the film’s relationship to the action on stage, Foreman made creative use of lighting, projecting lights onto the film with varying degrees of brightness, to “bleach it out, bring it back, make it more or less visible at different times.” He also overcame a budgetary problem: as with most theatres, he couldn’t afford the most expensive projectors available. So he used two projectors, each on two 9x12 screens (which was really white paint on a flat wall), superimposing the image in order to double the brightness.

Adding to the Creative Toolbox
While “Zomboid!” was Foreman’s first multimedia production, it will not be his last, as his next production will be created in a similar way. At this point, Foreman views video as one more tool in his creative arsenal.

“It’s another color from the paint box,” says Foreman. “It’s something else—different materials that you suddenly had an interest to work in, and that called out of you slightly different aesthetic statements.”

And that seems to be the consensus opinion: The use of multimedia is a tool, not something to be utilized for its own sake. Michael Comlish’s experimental theatre/ opera work “Darkling” dealt with the Holocaust by way of photos found in a shoebox in an attic, and used video to create the illusion of memory.

“I thought from the very beginning of this piece, which takes place in the mind, that video would be good,” said Comlish, “because it would represent the fleeting thoughts and images that go through your mind.”

Comlish worked with original and archival footage as well as home movies from the 1930s and ‘40s, and faced the challenge of working in a small theatre, leaving him unsure as to how to handle the projection. After much experimentation, he decided to keep the images inside the box.

“Everything was backward, in a sense,” he says. “The front projection screen was projected from the back of the theatre space, the back projected from the front, and the two sides were each projected from the opposite side.”

Rewarding for All
The production of “Darkling” just goes to show how unique every multimedia project really is. If there are universal constants in multimedia theatrical production, they include early integration, experimentation, and leaving yourself as much time as possible to answer the innumerable questions that will arise.

Despite the extra time and effort, if handled with thought and care, integrating multimedia into a theatrical production can provide a rewarding experience for the audience.

“When it works well, it can create a really visceral and immediate world for them to be immersed in,” says Marting, “and a greater connection to their experience than traditional theatre.”

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