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In Case of Insurance, Don't Be Undercovered

By Clare Adrian

Asking the “what if’ question is how many a playwright proceeds down the road of scene development. It’s the question every theatre company can ask as a stepping-off point to purchasing complete insurance coverage. It’s the question to ask before ever beginning the agent search or revising a current policy. The key word “negligence” is the hindsight that can turn an overlooked “what if” into a “woulda-coulda-shoulda” claim.

Acquiring insurance coverage doesn’t have to be the drab, dreaded process that right brainers automatically shun. Get creative with your “what if’s” and who knows, it could turn into the next play on the marquee. Following a carefully executed plan to secure coverage and working with a reputable agent can get you the protection you need and can afford.

Act 1: “Anticipation”
Like a director scanning every detail of the dress rehearsal, you perform the same inspection while wearing a different hat. You ask, “what if” the carpeting is not smooth, or an extension cord is temporarily stretched across an aisle for just one little ol’ show and someone trips? What if someone is sent careening when a set of improperly anchored temporary stairs collapses, falls through a trap door that has become faulty, steals a camera because it wasn’t locked up, or a small child accompanying a fan, post show, into a dressing room swallows some beads?

Any such scenarios can translate into your negligence. When seeking coverage, list everything you can think of, estimate its worth, what it would cost to replace, (those beads are gone), or what it might cost medically to retrieve, remedy or repair. Make sure your estimate is high enough to protect you if you are sued after an accident.

Here are some scenarios to contemplate while trying to figure out what to cover.

Scenario 1
A fire rips through an owned theatre resulting in total loss. The insured has to come up with additional funds to rebuild the building, which was insured for $210,000 but costs $300,000 to rebuild. In addition, the business income coverage is $10,000 and the insured has to pay $18,000 to rent another space during the 12 months it takes to rebuild.

Scenario 2
A volunteer trips and breaks a leg exiting the stage. The injured person’s lawyer sends a demand package to the theatre’s insurance company. The insurance company pays a hefty settlement and then cancels the insured’s policy. Finding replacement coverage is difficult and almost double in cost for less coverage.

Scenario 3
Damage to property caused by an automobile is excluded from general liability. A theatre group on the West Coast rents a truck to move sets from a house to the theatre. The driver of the truck backs into a sign at the rented theatre building. The insurance company denies the claim because the group does not have coverage for property damaged by a non-owned and hired vehicle.

Act 2: “Agent”
Now that you’ve assessed the value of all things theatrical, Act Two is finding a reputable insurance partner. Luckily for you, the insurance community is regulated and you can view those ratings at the AM Best Company’s Web site, www.ambest.com. To check the reputability of insurance companies and find each state’s insurance department, visit www.naic.org/state_web_map.htm. Reliability rating reports are also available on some companies from the Better Business Bureau.

But a general insurance agent might not provide the specific coverage you need or help you think of additional perils you may face because he or she doesn’t know your business well enough. Seeking insurers that have previously worked with theatres and arts organizations can be a real plus in crafting the perfect policy.

The Ponta, Castle and Ingram (PCI) Agency has developed a program specific to the theatre industry. Once a PCI agent determines the needs of a theatre company, acquires quotes from potential insurance companies and assesses which one offers the best price and coverage available, a policy is drawn up. Kim Brown, Theatre Program Manager, states, “PCI only writes with companies that are rated A+ or better by the AM Best Company, based on financial strength and credit quality.” You’ll need to ask your agent what the rating is before going any further.

Act 3: “Coverage”
So you made the call. There you and the insurance agent are, formulating your exclusive insurance policy package. Guess what? Scratch that. You and your insurance agent are formulating plural insurance policies. Yes, more than likely, there will be more than one. The following items are likely to take front stage.

Property Insurance
Property insurance covers all the items you designate (building, business, personal property, theatrical property, etc.). In the event that someone else damages, loses or steals any of it, your insurance company pays you for it. Some companies cover extra expense in the event that you cannot perform at your regular location, and will pay for moving the show. Loss of business income is included to cover lost revenue in case a production is shut down for a covered loss. Theft of box office monies is also covered.

General Liability
General Liability covers bodily injury, property damage, personal injury, including slander or libel, and advertising injury. It’s caused by your negligence, so your insurance company pays someone else.
Property and general liability are generally packaged together and you should know that no two packages are wrapped the same and may have different contents. Your agent can recommend what coverage to have. Ultimately it’s your decision.

“If you are a theatre building owner, besides the building, you want to insure everything that is bolted down, for replacement cost,” says Brown. That’s every seat in the house and all theatrical property to include sets, costumes, props, stage rigging, sound equipment, lighting equipment, anything related to a production. Concessions and office equipment are combined under the category of business equipment.

If you are a theatre renter, insure everything you bring in that you would want replaced and for any alterations or improvements you make to the theatre owner’s property. Renovating the bathrooms to bring them up to code, redesigning the entrance for handicap accessibility, replacing the roof or installing a sprinkler system are examples of improvements a tenant might make to a building owned by someone else.

If you are either renter or owner, you will want to “what if” it all to death in order to determine the high-end cost of damage, injury or possibly death. If the building burns to the ground, for example, what would the same quality of rebuild cost, including removal of debris beforehand?

If you are a traveling company, be sure your coverage “floats” or follows your theatrical properties no matter where they are.

Whether you want it or not, since 9/11 every policy has included terrorism coverage. The insured—that’s you—can opt to reject the coverage, but terrorism coverage on a workers' compensation policy is mandatory and cannot be deleted.

Workers’ Compensation
It’s the law—for cast or crew receiving pay (including 1099 or W-2 income) other than an Equity 99-Seat Plan stipend.

Automobile insurance
Insurance to cover a vehicle the company owns, like workers’ comp, varies from state to state.

Cancellations
Policies for cancellations, such as for weather conditions, are expensive. Getting quotes will help you decide if it’s worth buying.
Environmental factors will cause policies to vary from state to state. To find out if you qualify for flood coverage, contact the National Flood Insurance Program at 800-638-6620. 

Directors and Officers
A directors and officers policy provides funds to defend and indemnify (compensate) board members if sued for some aspect of service. The list of possible claims includes mismanagement of funds, wrongful termination, discrimination, breach of loyalty, conflict of interest and wasting the theatre group’s assets. This is an important policy to consider since directors and officers can be held personally responsible for acts of the company.

Liquor Liability
Liquor liability requirements differ from state to state, but one of the key elements determining the stipulations that will apply to your situation is whether or not you charge for drinks.

Volunteer Accidents
Unfortunately, volunteers are not excluded from general liability, which leaves the theatre group vulnerable to claims filed for injuries incurred by volunteers. Separate accident policies can be purchased that will provide accidental death or medical coverage for your volunteers.

The Mechanical or Systems Breakdown
This policy covers mechanical equipment (such as boilers and air conditioning) against losses due to mechanical breakdown, electrical disturbance or steam boiler explosion.

This all may seem overwhelming to a small company just starting out. Brown is encouraging: “Coverage is usually very affordable. The premium will vary based on your size, location and what you need covered.” Considering each theatrical anomaly, it’s difficult to quote cost, but Brown has noticed that just the general liability/property package can start as low as $500 and go up from there, depending on what you wrap inside.

… and what if the leg gets broken?
So the dreaded moment comes, the swallowing of the beads, what to do? The same as in any claim situation.

As soon as possible, document what happened in an incident report, no matter what the situation. Develop your own form that will record: name, phone number, address of injured, approximate age, what happened, what type of injury it was, whether or not the injured person was taken to a hospital, if the injured person declined medical treatment, and any witness names and phone numbers.

Even if the incident is considered minor, call the agent and let him or her know what happened. Even if you don’t file a claim at that time, just make the agent aware of it. If it’s a break-in and theft, list the items stolen and police report number. If it’s a fire, provide the date and time it happened. Get as many details as possible. “Unless you can wait until the next day when offices are open, most policies provide a 24-hour claim number to call in case of an emergency,” says Brown.

To sum it up, the real negligence to avoid is inadequate coverage. In the event that the costs of replacing, repairing or retrieving are more than the limits you have in your policy, you will be responsible for the balance. This may be well over what a theatre can afford. Check your policy. Talk to an agent. The value of adequate coverage can’t be overemphasized.

Check out our forums to post other questions or read some of the latest in insurance at www.dramabiz.com.