About Us...
Enlighten Entertainment LLC was founded in 1998 for one reason
and one reason only—helping entertainment entities be successful in their
business. Perhaps it was born of the love of the arts and a passion to help
businesses grow, but Enlighten Entertainment has spawned and sold companies
such as ShowSmarts, an online events training company and now DramaBiz, a
magazine dedicated to helping the theatre industry create a thriving business.
DramaBiz Magazine is guided by the following mission:
DramaBiz magazine provides the theatre industry with well-tested
business tools and management perspectives to help them succeed in running
their organization.
Editorial will focus on:
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Best Practices –
Read first-hand how other theatres are improving business by managing
through business plans, strategies and goals.
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Efficiency Through Technology
– Learn how you can cut costs and not quality with software, convergence
and other never-thought-of ways.
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Human resources –
Building your theatre starts with your staff. Get tips on recruiting,
job sharing, outsourcing, benefits, and actor management programs.
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Marketing and Public Relations
– Discover new ways to build your audience, offer new programs and
raise money.
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Operations – Run
a first-rate house with the cost efficiencies to match.
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Revenue - Whether dependent
on fund-raising or purely surviving through ticket sales, explore alternate
ways to subsidize your productions.
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Theatre Space –
Perhaps one of the higher costs for any theatre--should you rent, own,
remodel or come up with some other creative alternatives?
©2005
Dramabiz Magazine. All Rights Reserved.
